What is LinkedIn SSI Score?
LinkedIn’s Social Selling Index (SSI) is a metric (0‑100) that measures how effectively you use LinkedIn for social selling. It’s built around four pillars that show how well you are:
Establishing your professional brand
Finding the right people
Engaging with insights
Building strong relationships
SSI gives you feedback, not just a vanity number, on how you show up on LinkedIn. It’s especially relevant in B2B sales/outreach, where relationships and visibility matter.
Why It’s Important
Here’s why you should care about improving your SSI:
Better visibility & credibility. A higher SSI usually means LinkedIn is ranking your content/profile more favorably. You’ll show up more in searches, in feeds, etc.
More leads/opportunities. LinkedIn’s own research suggests that social sellers with high SSI scores generate more opportunities and are more likely to hit quotas.
Better outreach effectiveness. Engaging the right people and building strong relationships tends to lead to more responses and better engagement.
Benchmark for improvement. SSI shows you which areas need work (e.g., your profile, who you’re connecting with, and how you engage). Having that scoreboard helps you reduce guesswork.
The Four Pillars of SSI + What Each Means
Each pillar is worth up to 25 points. Working on all four in a balanced way gives the best results.
Pillar | What it measures | Key actions/signals LinkedIn cares about |
1. Establish Your Professional Brand | How polished, complete, and consistent your profile & brand presence are | Good profile photo; headline & about section that clearly communicate who you are & what you do; published content or articles; how many followers/endorsements you have; consistency in branding. |
2. Find the Right People | How well you’re identifying & connecting with your target audience | Using search filters or tools like Sales Navigator, making connections with decision‑makers / ICPs, how often you prospect, how relevant your connections are. |
3. Engage with Insights | How active & thoughtful you are in consuming & sharing content/insights | Sharing posts, commenting meaningfully, liking/resharing content; reacting in ways that add value; staying updated on trends; and engaging with content from others in your industry. |
4. Build Relationships | How well you turn connections into engaged, two‑way relationships | How many of your connection requests are accepted; message & response rates; maintaining ongoing conversations; following up; nurturing relationships rather than making one‑off touches. |
What’s a Good SSI Score?
It depends on your industry, how much you use LinkedIn, how your market behaves, etc. But some benchmarks:
Scores 70+ are generally considered strong.
Scores between 40‑70 are decent—but often signal room for improvement.
Scores under 40 tend to reflect minimal usage, missed opportunities, or misalignment with what LinkedIn values in terms of social selling activity.
How to Check Your SSI Score
Via LinkedIn Sales Navigator: if you have that subscription, you can check your SSI in the account menu or navigation.
Via the Outreachly dashboard:
Open Settings > Account Settings
Check the SSI Index box
How Outreachly’s Tools & Approach Align
At Outreachly, our programs like LeadIntercept and Pipeline Builder help you raise your SSI by:
Using signals & intent data to target the right people more accurately and timely.
Providing frameworks & AI‑assisted messaging so your outreach is personalized and high quality.
Helping you maintain consistency via managed execution, so you don’t fall out of rhythm.
Coaching & feedback loops to improve profile branding, content strategy, etc., so that your brand foundation is strong.
🚀Success! Rising SSI isn’t just a nice badge for your profile—it tends to come with more qualified connections, more engaged conversations, and more pipeline.