InMail is a great channel for reaching out to prospects on LinkedIn, allowing you to send messages to prospects you are not connected with. Using them effectively requires strategic planning to make the most of your credits.
Here's how to set up your Outreachly campaign to maximize InMail success:
Set Up a Conditional Campaign
Outreachly allows you to create conditions in your campaign to optimize the use of InMail credits. Follow these steps:
Define the Condition:
If a profile is open (accepts InMails), the system sends an InMail. This does not use an email credit.
If the profile is not open, no InMail is sent, conserving your credits.
Implement the Condition in Outreachly:
Go to your campaign.
Add a conditional step for "If is Open Profile" and send InMails on the 'YES' condition.
Configure the logic to check whether the recipient’s profile is open.
Why This Matters
By targeting only open profiles, you can send an unlimited number of InMails and:
Save InMail credits for high-probability connections.
Avoid wasted efforts on profiles that don’t engage with InMails.
You can have a more focused and effective outreach strategy.
🚀 Success! This simple tweak can significantly enhance the efficiency of your LinkedIn campaigns while preserving valuable resources.
Frequently Asked Questions (FAQ):
Q: Should I add a signature or name to InMail?
A: No, LinkedIn automatically adds your name to InMails.