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What is Sales Navigator & Do I Need It?

What is Sales Navigator and considerations

Joudy | Outreachly avatar
Written by Joudy | Outreachly
Updated over 4 months ago

In today’s competitive B2B landscape, identifying and connecting with the right prospects can feel like finding a needle in a haystack.

LinkedIn Sales Navigator simplifies how sales professionals find, connect with, and build relationships with potential customers.

What is Sales Navigator?

Sales Navigator is LinkedIn’s premium tool designed specifically for sales professionals. It provides advanced search capabilities, insights, and features that help you pinpoint decision-makers, understand their needs, and engage with them effectively.

Think of it as a powerful engine that turns LinkedIn’s massive user base into a curated, actionable pipeline for your business.

Here are some standout features:

  • Advanced Lead and Account Search: Narrow down your search using filters like industry, role, company size, geography, and more.

  • Lead Recommendations: LinkedIn’s AI suggests potential leads tailored to your preferences.

  • Real-Time Insights: Craft timely and relevant outreach and stay updated on your prospects’ activities, such as new roles or company news.

  • InMail Messaging: Reach out to prospects directly, even if you aren’t connected.

  • Team Collaboration: Share leads and insights within your sales team for a streamlined approach.

Do I Need Sales Navigator to use Outreachly?

No, Outreachly does not require the use of Sales Navigator. Our new 'Search' feature provides data on nearly 700 million B2B prospects, which can be added directly to campaigns.

However, while it is not compulsory, we do recommend Sales Navigator, and these are the reasons why:

  1. Access to Up-to-Date Data: LinkedIn provides the most current and accurate professional data, especially as users frequently update their profiles to reflect new roles and responsibilities.

  2. Advanced Filtering Options: Sales Navigator offers advanced filtering capabilities, such as identifying prospects recently posted or engaged on LinkedIn, enabling more targeted outreach.

  3. Utilization of InMail Credits: Sales Navigator includes InMail credits, providing an additional outreach channel. Without InMails, opportunities for direct communication with prospects outside your network are limited.

  4. More Personalized Connection Messages: Without a premium LinkedIn subscription, you can only send up to 10 personalized connection messages monthly. Every request can have a message with Sales Navigator, improving connection rates.

  5. Enhanced Account Safety: LinkedIn rarely restricts or blocks accounts using Sales Navigator, provided activity stays within LinkedIn’s recommended usage limits, ensuring safer and more reliable operations.


Is It Worth the Investment?

Sales Navigator ranges in pricing depending on your location. It is currently priced at around $79+GST.

While the pricing might be a hurdle, this investment will generate ROI. Sales Navigator offers value by saving time, reducing manual prospecting efforts, and improving your chances of closing deals.

🚀 Savings Available! Contact your CSM to discuss our discounted Sales Nav licenses with up to a 50% saving.

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