Why Your Email Signature Matters
Your email signature is a key part of your professional identity. When using emails for sales outreach, we advise focusing on deliverability rather than brand awareness. This guide covers best practices to ensure your email signature is effective and optimized for outreach.
Best Practices for Email Signatures
1. Keep It Simple
Your signature should be clear and professional. Avoid excessive details, long quotes, or multiple fonts and colors. A clean signature improves readability and ensures your emails appear polished.
Recommended Format:
Full Name
Job Title
Company Name
Business Email & Phone (if applicable)
2. Avoid Images & Large Logos
While images and logos may seem appealing, they can cause:
Display issues in different email clients
Increased spam filtering
Slower email load times
3. Limit Links & Social Media Icons
Adding too many links can make your emails appear promotional or increase the likelihood of triggering spam filters.
If necessary, limit links to:
One primary website link or
One relevant social media profile (e.g., LinkedIn)
4. No HTML Styling or Special Characters
Avoid using unique fonts, symbols, or HTML styling in your signature. Some email clients may not support them, leading to display issues or formatting errors.
5. Avoid Legal Disclaimers (Unless Required)
Lengthy legal disclaimers at the bottom of emails often go unread and clutter your signature. If your industry requires a disclaimer, keep it brief and relevant.
6. Keep It Concise
A concise signature ensures clarity and avoids unnecessary distractions.
Example of an Effective Email Signature
John Doe
Sales Director | Outreachly
(123) 456-7890
🚀Success! Following these best practices can create a professional, clean, and optimized email signature that enhances your outreach and improves engagement.