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Choosing a New Domain and Email

Best practice for choosing your domain and emails for outbound marketing

Joudy | Outreachly avatar
Written by Joudy | Outreachly
Updated over 4 months ago

When setting up new domains and email accounts for your Outreachly campaigns, making choices that maintain your brand consistency and optimize email deliverability is crucial. Follow these best practices to ensure your campaigns succeed:

Choosing a New Domain

A good domain should align closely with your existing brand while ensuring it’s distinct enough to protect your primary domain reputation. Here are two effective approaches:

  1. Use a Different Ending:


    Keep your brand name but change the domain suffix.

    • Example: outreachly.ai becomes outreachly.io.

  2. Create a Variation of Your Brand Name:
    ​
    Add a prefix or suffix to your domain to create a variation.

    • Example: outreachly.ai becomes tryoutreachly.ai.

πŸ’‘ Always choose a domain that is easy to recognize and reflects your brand. Avoid overly complex variations that may confuse recipients.

Choosing Email Addresses

To maintain professionalism and personal recognition, create email addresses that are simple, clear, and tied to a real name. Consider these variations:

  • For John Smith, you could use:

    • john@

    • john.s@

    • john.smith@

    • jsmith@

Best Practices for Email Addresses:

  • Avoid generic or impersonal addresses like info@ or noreply@, as these are less engaging and may impact deliverability.
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  • Make sure to keep the email format consistent across all team members for easier management.

πŸš€ Success! You've set up a new domain and email that aligns with your brand and maximizes your outreach potential.

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