Email rotation in Outreachly helps keep deliverability high, reduce spam risks, and maintain a consistent sender reputation. By rotating across multiple email addresses and domains, Outreachly evenly distributes your email load. This rotation keeps each email account’s daily volume below 50 emails, reducing the chances of being flagged by email service providers (ESPs) for excessive sending.
1. What is Email Rotation and How Does it Work?
Email rotation is the practice of using multiple email addresses and domains to send campaign emails. This feature is ideal for high-volume senders or anyone looking to protect their sender reputation by avoiding excessive use of one email address or domain.
How Email Rotation Works in Outreachly:
When multiple email addresses are added to your Outreachly account, the platform automatically rotates between them while sending emails.
Outreachly distributes campaign emails evenly across these addresses to prevent the overuse of any one address.
The rotation follows a set sequence. For instance, if you have three email addresses ([email protected], [email protected], and [email protected]), the first email is sent from [email protected], the next from [email protected], then [email protected], and so on. This sequence repeats throughout the campaign.
2. Why is Email Rotation Crucial for Deliverability?
Email deliverability reflects the success rate of emails reaching recipients’ inboxes rather than their spam folders. Deliverability is affected by sender reputation, email volume, and sending patterns. Outreachly’s email rotation helps enhance deliverability by addressing these factors.
Benefits of Email Rotation for Deliverability:
Prevents Overloading a Single Email Address: High email volume from one address can lead ESPs to flag your messages as spam. Rotation keeps each address’s activity manageable, protecting its reputation.
Safeguards Domain Reputation: Rotating across domains prevents any single domain from being associated with excessive email traffic.
Avoids Spam Triggers: Repeated sending from one address can trigger spam filters. Rotation introduces variability, reducing the risk of being flagged.
Supports High-Volume Campaigns: Rotating through several addresses distributes email volume effectively, keeping deliverability rates steady for large campaigns.
3. Best Practices for Using Email Rotation in Campaigns
While email rotation is highly beneficial, it’s important to configure it properly to maximize results. Here are some best practices for setting up campaigns with Outreachly:
1. Add Multiple Email Addresses and Domains:
Add 2–5 email addresses and domains to your Outreachly account to ensure balanced rotation.
Ensure each address has SPF, DKIM, and DMARC records set up and warmed up before being included in a campaign.
2. Set Up Campaigns with Multiple Senders:
Include multiple addresses in the sender field when creating an email campaign.
Outreachly will rotate through the list in order. For instance, emails will send from [email protected], then [email protected], then [email protected], and repeat from the start.
3. Handle Duplicate Contacts Effectively:
Outreachly sends emails once per contact, even if the contact has multiple associated addresses.
To ensure emails are received at both addresses, consider creating separate steps in your campaign for each email type (e.g., Step 1 for work emails and Step 2 for personal emails).
💡 To get more insights about email addresses, please visit this article
4. Monitor Email Performance and Adjust as Needed:
Use Outreachly’s analytics to track performance for each address and domain.
If any address shows low deliverability, consider temporarily removing it or adjusting rotation settings.
Optimize your rotation strategy based on ongoing performance data to keep deliverability and engagement high.
💡 Start with a low volume and increase gradually while monitoring deliverability.