What is Email Warm-Up?
Email warm-up is a process that gradually builds the reputation of your email domain and account. It ensures that email service providers recognize your emails as legitimate, helping you avoid landing in spam folders.
This process is essential for new domains or email accounts without a strong sender reputation.
How Does It Work?
The email warm-up process involves the following:
Sending emails between a network of members: Emails are exchanged within a controlled network to simulate regular email activity.
Gradually increasing email volume: The number of emails sent each day is progressively increased to mimic natural growth in sending activity.
Monitoring engagement: The responses and interactions with these emails are monitored to improve your sender's reputation further.
Over time, this consistent activity helps service providers recognize your emails as trustworthy, improving overall deliverability.
Is Email Warm-Up Necessary?
Yes, especially if:
Your domain or email accounts are new: New domains don’t have an established reputation and are more likely to be flagged as spam.
You’re sending bulk emails: Sudden large volumes of emails from a new domain can trigger spam filters.
You’ve had deliverability issues in the past: Warm-up can help rebuild your reputation if your emails have previously been marked as spam.
Can Outreachly Do This for Me?
Absolutely! Outreachly will soon offer email warm-ups on the platform. Until then we can manage the entire process as an add-on service.
If you want to optimize your email deliverability, contact our support team via Live Chat or the Success Team.
🚀 By warming up your email accounts with Outreachly, you’ll ensure that your emails reach your audience's inbox, leading to better engagement and results.