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How to Create a Magic Campaign

Follow these steps to get up and running with a Magic Campaign

Lee | Outreachly avatar
Written by Lee | Outreachly
Updated over 8 months ago

Magic campaigns use the power of AI to help you quickly and efficiently create outreach campaigns. You can choose LinkedIn only, Email only, or combined campaigns. All you need to do is complete the prompt telling the AI your objectives and then let the AI do its magic. AI campaigns use 40 AI credits and are available on our Engage AI plan.

πŸ’‘Unsure which campaign type to choose? Check out this article

Getting Started

  1. Select "Campaigns" from the menu on the left of the screen

  2. Select "New Campaign" from the right and then select "Pick Magic"

  3. Select your multi-channel campaign type by choosing "Pick".

Updating Prompts

  1. Magic Campaigns use pre-installed AI prompts to quickly create campaigns. First, update the content in purple in the "Select Objective".

  2. In this example, we're targeting sales teams in IT security with a LinkedIn and email campaign. Once you've added your objective select "Next Step".

  3. Next, add in the details of any "Case Studies" you have. This will help the AI to create personalized content that speaks to the needs of your target audience. You can add multiple case studies and link to the URL if available.
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  4. Select "Build Magic Campaign", within a few seconds you'll receive an onscreen notification that your campaign has been built.

  5. The Magic AI feature will create the campaign title, the steps, the content and the delay ready for any edits and approval. Head over to "Campaigns" on the right or select "Review" to go to the campaign.

Editing the Steps

  1. Click on any step to open the step editor. Here you can update the content and the delay from the previous step. If the step is an email step you can edit the subject line, signature and the accounts that can be used to send the email.

    In this example, the AI created an 8-step combined LinkedIn and Email campaign.


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  2. Select "Save Step" and repeat the process to build your sequence.

πŸŽ“ Important: The Magic Campaign AI always creates Simple Campaigns

Launching your Magic Campaign

  1. Once you've added the steps to your campaign, select "Save" or "Run Campaign" from the bottom centre of the main screen.

  2. You can pause and restart campaigns using the orange toggle feature on the main campaign screen.
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πŸš€ Success! You've created and launched your first AI Magic Campaign

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