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How to Re-Engage 'Cold' Prospects

A detailed article on how to re-engage with Cold prospects

Joudy | Outreachly avatar
Written by Joudy | Outreachly
Updated over 4 months ago

Reconnecting with 'cold' prospects can be a game-changer for your outreach campaigns. A 'cold' prospect would typically have connected but has yet to reply. These could still be valuable connections in future campaigns.

Following this best practice to reignite interest is both efficient and straightforward.

Follow the Steps Below:

  1. Flag Cold Prospects: At the end of your campaign, use the Auto-Label feature to tag unresponsive prospects as COLD (or a tag of your choice). This automated labeling ensures they are identified within your Prospects section, making it easy to filter and manage them later.

  2. Identify Cold Prospects: Once flagged, these prospects will remain in your database, ready to be revisited when the time is right. The streamlined Prospects section lets you view, organize, and prioritize these contacts effectively.

  3. Re-Engage with Fresh Offers: When you have something new - an exclusive offer, a compelling update, or exciting company news- filter these COLD prospects and add them to your new campaign. This gives you a targeted approach to reconnecting with an audience already familiar with your outreach.

🚀Success! Revive cold prospects and turn missed connections into golden opportunities with Outreachly’s re-engagement strategy!

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