Adding your 1st-level connections into an Outreachly campaign can be a highly effective way to engage with your existing network.
These connections already know you, making them more likely to respond and engage than cold prospects.
This article’ll guide you through adding 1st-level contacts into your campaigns and provide best practices for segmenting them for maximum impact.
1. Enable the "Include Prospects" Setting
To add your 1st-level connections to a campaign, you must ensure that the “Include Prospects” setting is turned on within Outreachly.
This setting is designed to include your existing LinkedIn connections in your campaign’s outreach list, making it easy to communicate with people already familiar with you.
Steps to Enable the "Include Prospects" Setting:
Go to the "Campaigns" setup page in Outreachly.
Navigate to the Prospect Settings section.
Toggle the "Include Prospects" option to On. This will allow your campaign to include and target your existing 1st-level LinkedIn contacts.
Save your settings to apply the changes.
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💡 If you’re targeting specific segments of your 1st-level connections, consider creating tailored content that speaks directly to the nature of your relationship with them, such as referencing shared connections or previous interactions.
2. Use LinkedIn Sales Navigator to Add and Filter 1st-Level Contacts
While you can manually add 1st-level connections to your campaign, leveraging LinkedIn Sales Navigator provides more refined targeting options and makes it easier to filter your connections based on specific criteria.
How to Use LinkedIn Sales Navigator for Adding 1st-Level Contacts:
Log in to LinkedIn Sales Navigator:
Go to Sales Navigator and log in using your LinkedIn credentials.
Create a Search Filter for 1st-level Connections:
In the Sales Navigator search bar, select "Leads" and choose the "1st Level" filter. This will narrow down the search to only include your 1st-level connections.
Refine Your Search with Additional Filters:
Use additional filters like job title, industry, company size, or geographical location to create a more targeted list of contacts. For example, you can filter for 1st-level connections who are VPs of Sales in the Tech Industry.
Save Leads to a Sales Navigator List:
Once you have your filtered list of 1st-level connections, save them as a lead list in Sales Navigator. This allows for easy exporting and integration with your Outreachly campaign.
Export and Upload the List to Outreachly:
Export the saved lead list from Sales Navigator, and import it into your Outreachly campaign as a CSV file. During the import process, ensure you map the correct fields (e.g., name, job title, email).
💡 Sales Navigator’s advanced filtering options help you segment your 1st-level connections more effectively. By combining these filters, you can create highly targeted campaigns that speak directly to the needs and interests of each group within your network.
3. Create Separate Campaigns for 1st-Level Contacts and Non-Connected Prospects
To maximize the effectiveness of your outreach’s effectiveness, creating separate campaigns for your 1st-level connections and non-connected prospects is recommended. Here’s why:
Different Engagement Levels: 1st-level connections are already familiar with you, which means you can adopt a warmer, more direct tone in your messaging. On the other hand, non-connected prospects may require more introductory content to build trust.
Customized Messaging: By separating these audiences, you can tailor your messaging based on your relationship with the contacts. For 1st-level connections, referencing mutual connections or past interactions can increase the likelihood of engagement.
Accurate Tracking and Performance Analysis: With separate campaigns, it’s easier to track and analyze the performance of each segment. You can see which type of audience responds better to your outreach and adjust your strategy accordingly.
🚀 Success! You can now create campaigns for your 1st-level connections.