Smart campaigns in Outreachly provide powerful tools to optimize your outreach strategies. The "Conditions" feature allows you to tailor your campaigns based on these specific prospect actions or data points.
By leveraging these conditions, you can create more personalized and effective campaigns that respond dynamically to each prospect’s behavior and details.
Let’s break down each condition and how it can enhance your campaigns:
1. If Connected
This condition identifies whether a prospect has accepted your connection request. If they are connected, you can target them with personalized follow-up messages. If not, you can direct them to a different path, such as an email message.
2. If Has Personal Email
This checks if a personal email address is available for the prospect.
3. If Has Work Email
If a work email is associated with the prospect, this condition ensures your messages are routed through their work email.
4. If Has Enriched Email
This condition filters prospects with verified and enriched email data, ensuring your emails are sent to the most reliable addresses and improving deliverability and response rates.
5. If Has Phone Number
You can use this condition to identify prospects with phone numbers available. It’s perfect for adding a call step to your campaign for a more personal follow-up.
6. If Email Opened
Tracks whether a prospect has opened your email. Prospects who engage by opening emails can be moved to a new stage, such as receiving a follow-up email or a call-to-action message.
7. If Email Link Clicked
This condition identifies prospects who have clicked on a link within your email. These prospects show higher interest and can be funneled into a targeted path, such as booking a meeting or receiving more detailed information.
8. If Message Link Clicked
Like email links, this tracks whether a link in a LinkedIn or other direct message was clicked. Interacting with your message content helps prioritize follow-ups with prospects who show interest.
9. If Is Open Profile
This condition detects if a prospect’s LinkedIn profile is open, making it easier to engage without requiring a connection. It’s a great way to reach out directly without waiting for approval to make a connection.
10. A/B Testing (50%/50%)
Split-test your campaigns by dividing your prospects into two groups to test different messaging strategies. This condition allows you to determine which approach resonates better, enabling continuous improvement in your outreach strategy.
These are ALL of the conditions available for Smart Campaigns. Check back here for future updates!
🚀 Success! Use Smart Campaign conditions to create personalized, dynamic workflows that drive better engagement and results.