BuyerTrack™ makes it easier to engage with the right prospects at the right time. It's made even easier with Outreachly as we can automate the data directly into a campaign for you to quickly check and begin your Outreach.
Follow the guide below to make the most of that data:
Step 1: Check the BuyerTrack Assessment Campaign
Each week, Outreachly automatically imports your latest BuyerTrack data into the BuyerTrack - Assessment Campaign. This is your starting point.
You can go to your Campaigns section.
Open BuyerTrack - Assessment Campaign.
Review the list of new prospects.
Step 2: Review and Sort Prospects
Next, assess each prospect to determine where they should go. This ensures your messaging is aligned with their role, increasing your chances of a response.
💡 Check this article for details on how to move prospects to a new campaign.
Here’s how to route them:
Not a Fit? Move to BuyerTrack - BAD FIT
If the prospect doesn’t match any of your Ideal Customer Profiles (ICPs), move them here. No further action needed.
CEO, Founder, or Other Exec Titles? Move to Template 10: BuyerTrack - Others
This campaign is designed for high-level roles where messaging is more strategic.
Sales-Related Titles? Move to Template 9: BuyerTrack - Sales ICP
This campaign targets sales decision-makers with messaging tailored to their needs.
Step 3: Customize Campaign Names (Optional)
To keep your workflow streamlined:
Duplicate Template 9 & 10
Rename each campaign to something that makes sense to you or your team (e.g., “BuyerTrack - Founders UK” or “BuyerTrack - Sales Leads Q2”).
This won’t affect performance, but it will make your dashboard easier to navigate.
Final Tips
Make this a weekly habit—check your assessment campaign each Wednesday
If in doubt about a title, err on the side of relevance—better to slightly personalize than to miss an opportunity.
🚀 Success! With a few minutes each week, you’ll ensure BuyerTrack data flows into the right campaigns, maximizing your outreach efficiency and results.