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How to Use BuyerTrack Data in Your Campaigns

Joudy | Outreachly avatar
Written by Joudy | Outreachly
Updated yesterday

BuyerTrack™ makes it easier to engage with the right prospects at the right time. It's made even easier with Outreachly as we can automate the data directly into a campaign for you to quickly check and begin your Outreach.

Follow the guide below to make the most of that data:

Step 1: Check the BuyerTrack Assessment Campaign

Each week, Outreachly automatically imports your latest BuyerTrack data into the BuyerTrack - Assessment Campaign. This is your starting point.

  • You can go to your Campaigns section.

  • Open BuyerTrack - Assessment Campaign.

  • Review the list of new prospects.

Step 2: Review and Sort Prospects

Next, assess each prospect to determine where they should go. This ensures your messaging is aligned with their role, increasing your chances of a response.

💡 Check this article for details on how to move prospects to a new campaign.


Here’s how to route them:

  • Not a Fit? Move to BuyerTrack - BAD FIT
    If the job title doesn’t match any of your Ideal Customer Profiles (ICPs), move them here. No further action needed.



  • A Fit? Move to your relevant BuyerTrack Campaign
    If the prospect is a fit to be added to your BuyerTrack Campaign, then just move it following the simple steps attached above.

Final Tips

  • Make this a weekly habit—check your assessment campaign each Wednesday

  • If in doubt about a title, err on the side of relevance—better to slightly personalize than to miss an opportunity.

🚀 Success! With a few minutes each week, you’ll ensure BuyerTrack data flows into the right campaigns, maximizing your outreach efficiency and results.

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